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Seminar - Designing for Cost Consciousness



Designing for Cost Consciousness (Wednesday, March 9, 1:00 p.m. - 5:00 p.m.)

Barbara M. Price, FAIA, LEED AP – BMP Architecture

Paula J. Loomis, PhD, FAIA, FSAME, LEED BD&C U.S. Coast Guard

Gene Mesick, AIA | U.S. Air Force

Brandon Tobias, AIA | U.S. Army Corps of Engineers


Designing for Cost Consciousness.


This presentation will provide an overview of what government entities want regarding project costs – balancing first cost, life cycle costs and meeting federal criteria. After this short government overview, Barbara Price, FAIA, LEED AP will discuss Target Value Design, a collaborative design process involving designers, builders, suppliers, estimators and owners co-located in one place to collaboratively produce a design that provides the best value for the owner based on the owner’s requirements.


The design process today incorporates the early integration of all disciplines working as cross functional knowledge communities throughout the life of the project. This integrated approach has the potential to revolutionize the A/E/C industry. The two foremost challenges facing our clients are uncertainty and technological change. The marketplace has grown more complex and global. Governmental regulations, capital reallocation, and market uncertainties impact decision-making and reduce the time span for action. Clients are now demanding work be delivered faster, better coordinated with fewer conflicts.


Barbara M. Price, FAIA, LEED AP | BMP Architecture


Barbara Price has over 40 years of experience in directing, planning, design, and management for a wide variety of projects. Barbara was the division vice president for federal programs with JACOBS Global Buildings, an Executive Vice President with AECOM and held senior executive/managing principal positions with CRSS, HOK, ODELL and LS3P. Barbara holds a BA in Cultural Anthropology and an MA in Architecture from the University of Colorado, and studied at the USACE Contracting Officer's Training Program and United States War College in Carlisle, PA. She received the SAME Max O. Urban Medal - Outstanding Architect and DOD Charles Trainer Medal - Outstanding Contributions to A/E Practice. Barbara has led national committees for AIA, CURT, DBIA, and SAME and recently chaired the AIA Integrated Project Delivery Strategy Group and AIA/AGC Joint Committee. She has delivered national and international workshops and conferences including the 2002 AIA National Convention. Barbara also serves on the Clemson School of Architecture Professional Advisory Board.


Gene Mesick, AIA | U.S. Air Force

Gene F. Mesick is Chief of the Technical Services Division of the Facilities Engineering Directorate at The Air Force Civil Engineer Center, Joint Base San Antonio – Lackland, Texas.  In this role, he directs and oversees the work of an interdisciplinary staff who establishes standards, criteria, procedures, and policy to promote design and construction excellence for the Air Force worldwide.  He also oversees the program management and integration for the Air Force Military Construction (MILCON) and Facilities Sustainment, Restoration and Modernization (FSRM) Programs. 

After several years in private architectural practice, Mr. Mesick began his Air Force career as a staff architect with the Air Force Morale, Welfare and Recreation Agency, Randolph AFB, Texas, in 1990.  In 1992 he transferred to the Air Force Center for Environmental Excellence, Brooks AFB, Texas, where he served until 1996 as a MILCON project manager.  Besides managing numerous MILCON projects at several locations, he spearheaded the reconstruction of Homestead ARB, Florida, in the aftermath of Hurricane Andrew.  He became the Base Community Planner at Aviano Air Base, Italy in 1997, where he provided overall planning guidance and coordination of project sites in support of the $500M Aviano 2000 building program.  In 1998, Mr. Mesick was assigned as a MILCON Program Manager at Royal Air Force Waterbeach, Cambridge, United Kingdom, a detachment of the Civil Engineer’s office for the United States Air Forces in Europe.  While at RAF Waterbeach, he managed numerous major MILCON and NATO projects throughout the UK and Spain.  He returned to the United States in 2002 to serve as the Chief of the Design and Project Management Branch, Headquarters Air Force Services Agency, San Antonio, Texas, until taking an assignment in 2003 as a MILCON Program Manager with the Engineering Division, Office of Air Force Civil Engineer, The Pentagon, Washington DC.  While at HQ USAF, Mr Mesick managed the MILCON programs of two Major Commands and was instrumental in a tri-service lean effort to accelerate the Air Force design-build delivery method and hosting a tri-service/private industry roundtable to explore MILCON design and construction process improvements.

1976 Bachelor of Science in Architectural Studies, University of Illinois, Champaign-Urbana, Illinois
1998 Master of Arts in Biblical Studies, Dallas Theological Seminary, Dallas, Texas

Brandon Tobias, AIA | U.S. Army Corps of Engineers


Brandon Tobias is an Architect in the Engineering & Construction Division of the US Army Corps of Engineers, Headquarters. A Registered Architect and LEED Accredited Professional, he has over 10 years’ experience in the design and construction industry, including two years deployed with USACE to Afghanistan in support of Operation Enduring Freedom. He manages the USACE Architecture Community of Practice, serves as the proponent for Design Quality Management, and is the Program Manager for USACE BIM Initiatives. Mr. Tobias has been a part of multiple award winning design teams and was presented the Army Engineer Association Bronze Order of the de Fleury Medal in 2013.


Paula J. Loomis, PhD, FAIA, FSAME, LEED BD&C, PMP, AICP, CPHC, GGP | U.S. Coast Guard


Dr. Paula Loomis is the Deputy Civil Engineer for the Coast Guard with responsibility for approximately 67,000 facilities at over 2000 sites including master planning, programming, design, construction, and operations. She leads the career fields of planning, architecture, civil, mechanical and electrical engineering for the civilian force across the Coast Guard. As a civil servant Dr. Loomis served with the Army, Air Force (AF), Navy, and GSA. In private practice she started the EDAW Virginia Beach office, taught architecture at Hampton University, and served as a Site Engineer for McCarthy Brothers Construction. Colonel Loomis’ military career included serving as Senior Reservist to the AF Civil Engineer Center Director, the AF Materiel Command Mission Support Director, the 78th Air Base Wing Commander, the AF Environmental Division Chief, and the 49th Base Civil Engineer. Dr. Loomis holds a PhD in Public Administration and Urban Theory with a cognate in Economics, Master of Architecture, Master of Construction Management, Master of Business Administration and a Bachelor of Environmental Design as well as graduating from the Joint Forces Staff College Advanced Joint PME Course, Air War College, Armed Forces Staff College, Air Command and Staff College and Squadron Officer School. She served on the National Board of Directors for the American Institute of Architects (AIA) and currently serves on the AIA National Strategic Council. She received the SAME Max O. Urban Medal and the AF Design Excellence Award in both the military and civilian categories.




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