SAME: As head of Army installations while IMCOM Commander, you worked with many small businesses. What type of support and impact did they provide to help improve installations for soldiers and their families?
Lynch: At 163 installations worldwide, small businesses made it happen. They were often local. They filled niche needs. Some 60 percent of soldiers and their families live off base; they lived in the community, next door to small business owners. These businesses were part of the community. We couldn’t have met our mission without them.

SAME: What are some messages that you share in your book, Adapt or Die: Leadership Principles from an American General, that are important for Small Business Conference attendees to be mindful of?
Lynch: I have found that people learn best from stories. The book is structured so that there are nine leadership principles under the three main groupings (Attitude, Engagement, Time Management). The stories then tie into to the principle and it is relatable from the boardroom to the battlefield. I remember when I was as a brigade commander, a young major and his wife had just adopted a child. In all my years as a commander, everyone who ever served under me got two weeks off after the birth of a child to be together as a family—even when we were deployed. Well, the next day, this person was in the office and I said, “What are you doing here?” He replied, “Colonel, I have 52 emails to respond to.” I walked over to his computer, sat down, and then seconds later said to him: “Look at that, now you have no emails.” I did that every day for the next two weeks. And guess what, the brigade did just fine. There are some moments in life you can never recreate.
Only do those things that you can do; everything else, learn to delegate.