2013 CPP Summit Agenda

The CPP Summit Replay offers all 4 webinars that comprised the CPP Online Summit. You must order by July 31.

Tuesday, April 30, 2013
1:00 PM - 2:00 PM Session 1: Parking Operations: A World of its Own
Presented by Mal Kenney, Vice President, Minutman Parking

As a Certified Parking Professional you will play a critical role in communicating to customers, clients and decision makers throughout the parking industry. Parking plays a significant supporting role in a wide variety of industries and is critical to the success of these businesses. The experience a patron has with parking can create positive or negative feelings toward the establishment because it is often the first experience customers have when arriving and the last thing they see when they depart. Join us as industry experts discuss the operations element of the CPP exam certification. Attendees will:

• Understand the different parking market segments.
• Name and discuss the two basic types of parking operations.
• Discuss the key elements of operating self-park (honor) facilities vs. attendant assist parking.
• Name the different types of valet parking.
3:00 PM - 4:00 PM Session 2: Parking Equipment & Technology
Presented by Andy Barlow, Regional Manager, Standard/Central Parking

Technology increasingly plays a major part in helping parking managers understand and operate their parking facilities. These carried levels of technology can help parking managers perform revenue and transaction audits, handle safety and security, and manage egress and ingress. As a CPP professional it is important to have a clear understanding on how these technologies are used and what benefits or challenges they bring to facility management. In this webinar, industry experts will:

• Identify and discuss the five categories of parking facility Equipment and Technology
• Explore the different types of signage systems commonly in use in parking facilities.
• Discuss typical security equipment within a parking facility.
• Examine typical cleaning and maintenance equipment within a parking facility.
Thursday, May 2, 2013
1:00 PM - 2:00 PM Session 3: Marketing: Delivering Profit through the Value Chain
Presented by Julian Jones, Senior Vice President, Impark

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

A parking facility is acquired or built to offer parking spaces for sale to patrons in a given area or market. These spaces add to what transportation planners call the area’s or market’s “parking supply”.

Customers make their buying decisions on parking based on a wide variety of factors, including availability, price, and service level. These decisions influence the level of what planners call “parking demand” in an area or market.

For Certified Parking Professionals charged with “marketing” their facilities, understanding the market in which the facility operates, the parking “product” being offered for sale, and the needs of the customers in that market are all critical to success.
3:00 PM - 4:00 PM Session 4: The Professional Leader: Hiring and Managing Your Talent
Presented by Colleen Niese, Principal, The Marlyn Group

Regardless of the type of contract, facility or scope of service, all clients have a certain level of expectation when it comes to the service delivered by every level of operational employee. As a Certified Parking Professional you must understand how to hire and manage talent so that you meet and exceed both internal and external expectations. Join us as our industry experts explore the key to meeting and exceeding this expectation - hiring, training, development, and placement of staff. Attendees will learn:

• How to recruit and interview potential employees
• About onboarding and off boarding employees through orientation and exit interviews
• How to develop employees through training, coaching and performance management
• About the legal side of the ever-changing body of law and practice of human resources

If you have questions about any of these webinars, contact Lawrence McFadden, lawrencemcfadden@npapark.org.


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