ROADMAP: Reaching Our Audiences by Developing Mission Aligned Programs

Thursday, September 17, 9:00 am – 4:00 pm
Presented by: Angela Barber, Director of Learning Experiences, Denver Zoo

Denver Zoo developed the ROADMAP (Reaching Our Audiences by Developing Mission Aligned Programs) to strengthen engagement and increase impact with guests.  The training includes exploration of: a Guest Interaction Guide, with age-appropriate tools for creating connections with guests; Program Content Standards that help focus program content; and a Program Design template, to help all program developers follow an outcomes-based process to guide the development of their programs. Through this highly interactive workshop you will discover how you can apply ROADMAP at your zoo or aquarium to better engage guests in your mission!


Honing a Sharper Edge on Training: Clarified Principles, Refined Procedures, and Ethical Criteria

Friday, September 18, 8:00 am – 5:00 pm
Presented by: Steve Martin, President, Natural Encounters, Inc. and Susan Friedman, PhD, Professor Emeritus, Utah State University

The goal of this workshop is to clarify and refine participants’ understanding and application of training knowledge and skills. Topics include: What science does better than conventional wisdom; the problem of effectiveness as a sole criterion for procedural choice; changing behavior by changing conditions; effective and humane approaches to creating and increasing motivation; changing training interactions with animals from monologues to dialogues. Throughout the workshop attendees learn a holistic approach to training that includes husbandry, medical, and management procedures leading to enhanced animal welfare.