Applying Research Best Practices to an Upcoming Event
Session Credits : 0.1  CEUs
Venue: Orange County Convention Center
Room: W311B - Level III

This session will cover a broad range of tried-and-true techniques used in event research. It will first examine what resources can be mined within any organization and other external data sources to help make business decisions. These techniques will help organizers plan for the next event; marketing efforts will include: outlining a way for organizers to determine the alignment between attendee wants and needs, understanding attendees beyond business demographics, and determining sales resulting from the show.

Learner Outcome 1
Develop and understanding of research methodologies
Learner Outcome 2
Formulate and map objectives and questions to the right research approach
Learner Outcome 3
Quantify sales resulting from an exhibition

Speaker : Mr. Ian Sequeira, Executive Vice President, Exhibit Surveys, Red Bank, NJ
Speaker : Ms. Nancy Drapeau, Research Director, Center for Exhibition Industry Research, Dallas, TX