BONUS Pre-Conference Workshop
Why Zoos and Aquariums Matter: Working with Community Perceptions to Achieve Your Goals
A professional development workshop where participants will learn tools for assessing institutional performance and marketing and development strategies based on research into the perception of zoos and aquariums by visitors, funders, and strategically placed public-opinion leaders. A valuable workshop for any professional discipline, participants will learn first-hand how to create positive change for their own institution.
This session is limited to the first 60 registrants. Must be a registered conference attendee, and participate in full day of programming.
Cost: $50 per person
Sunday, September 9, 8:00 am – 5:00 pm