BONUS Pre-Conference Workshop
Why Zoos and Aquariums Matter: Working with Community Perceptions to Achieve Your Goals
A two-part professional development workshop where participants will learn tools for assessing institutional performance and marketing and development strategies based on research into the perception of zoos and aquariums by visitors, funders, and strategically placed public-opinion leaders. A valuable workshop for any professional discipline, participants will learn first-hand how to create positive change for their own institution.
The workshop and research tools this workshop is based on, were supported in-part through funding from the Institute of Museum and Library Services Grant # LG-25-05-0102-0 and through funding by the National Science Foundation Grant # ESI-0205843 with match funding provided by the Monterey Bay Aquarium and the Wildlife Conservation Society.
Rachel Bergren, Vice President, Education, Lincoln Park Zoo
Ron Fricke, Deputy Director, Toledo Zoo
Jill Karlson, Curator of Education, Brandywine Zoo
Juliet Pool, Manager of Aquarium Adventures, Guest Experience Programs, Monterey Bay Aquarium
This session is limited to the first 30 registrants. Must be a registered conference attendee, and participate in both parts of the session in order to receive materials.
Cost: $50 per person
Part 1: Monday, September 12, 1:00 pm – 5:00 pm
Part 2: Tuesday, September 13, 8:00 am – 12:00 pm