General Session Speakers
Today’s accredited zoos and aquariums are not the institutions of even two decades ago. Not only do they connect people with animals, they’ve transcended into leaders in conservation, education, and science.
How do we change public perceptions and effectively communicate the story of today’s zoos and aquariums? Chip Heath, author of best-selling books Switch and Made to Stick, will share the framework of driving change and making it resonate with the public. And, ensuring change sticks and provides lasting impact on the behavior and mindsets of our visitors, our communities and the world around us.
A professor at Stanford Graduate School of Business, Chip Heath teaches courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of two books. Their most recent book, Switch: How to Change Things When Change is Hard debuted at #1 on the New York Times and Wall Street Journal bestseller lists. Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
Learn more about Switch: How to Change Things When Change Is Hard.
Learn more about the Heath Brothers.
John Racanelli, CEO of the National Aquarium in Baltimore, will share a special address on ocean conservation. John held leadership positions at the Monterey Bay and Florida Aquariums, before diving into ocean advocacy for the Sylvia Earle Foundation, International Union for the Conservation of Nature, and the Surfrider Foundation - just to name a few. He now returns to the aquarium world with fresh insights to share with the zoo and aquarium community.